Who we are

People. Planet. Principles.

These three words define what we search for in the companies, products, and practices we investigate—so you can make informed choices and create the impact you intend. Fern was built out of a frustration with how difficult it’s become to truly understand what we’re supporting—whether with our money, our time, or our attention. Fact-based, data-driven information—backed by clear sources and free from bias—is unreasonably hard to find. That’s why we present our research in a way everyone can understand, pairing hard data with human insight. Doing good shouldn’t be this hard. Fern exists to make it easier.

We analyze products, brands, and industries through measurable data, verified research, and investigative journalism to uncover the truth behind sustainability and ethics claims. Each score we assign is transparent, cited, and paired with qualitative reporting so you can see not just what a company says—but what it actually does. Our goal is to empower conscious consumers and honest businesses alike, creating a space where transparency drives trust and accountability fuels change.